Clinical Trials and the Human Touch
Craig Lipset, who heads clinical innovation at Pfizer, is conducting an innovative post approval clinical trial. His idea is to see how cost and process are impacted by recruiting and monitoring patients only via personal technology, social media, and the internet. In an interview posted 3/12/2012 with Ed Silverman, on Pharmalot blog, Craig gave an update on the trial’s progress. Pfizer has...
read more